Our analyses cover hospitals in Virginia and North Carolina — each article states its exact scope. See our latest findings or our Virginia and North Carolina pricing reports.

At 76 of the 87 Virginia and North Carolina hospitals whose prices we publish, 41,139 of 68,955 comparable commercial insurance negotiated rates (59.7%) exceed the hospital's own published cash price. If you haven't met your deductible, you may pay less out of pocket by asking for the cash rate rather than running the procedure through your insurance.

Diagram of the three kinds of hospital price for the same CT chest scan at one Virginia hospital: the gross charge (sticker price) of $1,916, insurance-negotiated rates ranging from $160 to $2,062 across 20 plans with a median of $1,340, and the cash price of $958. Source: the hospital's federally required disclosure, derived September 1, 2026.

This is not a data error. Hospitals are required to publish both their cash price and their negotiated rates with each insurance company. When the negotiated rate is higher than the cash price, a patient on a high-deductible plan who hasn't met their deductible would pay more using insurance than paying cash directly.

The gap is especially wide for high-cost procedures. When we covered 49 common procedures (imaging, labs, colonoscopies), about 20% of rates exceeded cash. After expanding to 104 procedures including cardiac surgery, spinal fusion, and bariatric surgery, the number jumped to 41%. The more expensive the procedure, the more likely the insurance-negotiated rate exceeds the cash price.

The largest insurance vs. cash gaps

HospitalProcedureCash PriceInsurer Median RateRate Above Cash
Sentara Obici HospitalCoronary Stent Placement$7,924Anthem median: $43,795 (3 plans)+$35,871
Sentara Martha Jefferson HospitalCoronary Stent Placement$6,872Anthem median: $38,298 (3 plans)+$31,426
Sentara Norfolk General HospitalCoronary Stent Placement$7,924Anthem median: $38,262 (3 plans)+$30,337
UVA Health Haymarket Medical CenterProstatectomy Robotic$5,340Anthem median: $26,148 (2 plans)+$20,809
UVA Health Culpeper Medical CenterLaparoscopic Hysterectomy$13,201Anthem median: $29,800 (2 plans)+$16,599
UVA Health Prince William Medical CenterRotator Cuff Repair$4,060Anthem median: $19,732 (2 plans)+$15,672
Carilion Tazewell Community HospitalESWL Shockwave Lithotripsy$8,794Anthem median: $17,678 (2 plans)+$8,884
Stanly Regional Medical CenterLeft Heart Catheterization$14,653MedCost median: $23,401 (2 plans)+$8,748
Carilion Giles Community HospitalESWL Shockwave Lithotripsy$8,794Anthem median: $17,262 (2 plans)+$8,469
Atrium Health AnsonLeft Heart Catheterization$14,653MedCost median: $22,463 (2 plans)+$7,810

The insurer rate shown is the median across that insurer's listed plan rates for the procedure at that hospital (plan counts shown), from the hospital's own machine-readable file. "Rate above cash" is that median minus the hospital's own published cash price. To keep the list representative, it shows at most three rows per hospital system and per procedure; hospitals currently flagged by CMS price-transparency enforcement are excluded. Recomputed September 5, 2026.

Important context: your out-of-pocket max protects you

These are the rates hospitals and insurers have negotiated — not what you pay out of pocket. Your deductible, coinsurance, and out-of-pocket maximum determine your actual cost. For a $42,371 Anthem-median stent rate with a $5,000 deductible ($1,200 met) and $9,100 OOP max, your actual cost would be about $7,900 — capped by your OOP max. The cash price of $7,924 is nearly identical.

The gap matters most for moderate-cost procedures (MRI, colonoscopy, labs, physical therapy) where you're paying deductible plus coinsurance and the OOP max doesn't kick in. For a $2,000 MRI where your insurance rate is $3,500, you'd pay $2,000 in cash or up to $2,500 through insurance (depending on your deductible status). That's where asking for the cash rate saves real money.

What to do about it

Before scheduling a procedure, look up the hospital's cash price and your insurance plan's negotiated rate for the same procedure. If the cash price is lower and you haven't met your deductible, ask the hospital's billing department about paying the cash rate directly. Federal price-transparency rules require hospitals to publish these cash prices; they don't guarantee every billing office will apply the published rate without being asked, so confirm the cash price with billing before you schedule.

You can compare cash prices and insurance rates — and estimate your out-of-pocket cost using our deductible calculator — for any procedure at any hospital using our procedure comparison pages.

Methodology: every payer-negotiated rate joined to the same hospital's published cash price for the same CPT code, across all priced hospitals in Virginia and North Carolina. "Above cash" means the negotiated rate is greater than the hospital's discounted_cash_price. Source: hospital MRFs under 45 CFR 180.50. Recomputed against current data 2026-05-01. Recomputed again 2026-07-25 after the July North Carolina refresh: 43.2% of 90,682 comparable negotiated rates across 87 VA and NC hospitals exceed the same hospital's cash price. Recomputed again 2026-08-03: 43.2% of 90,069 comparable rates (38,886 above cash) across the same 87 hospitals; the gaps table was re-derived the same day using medians across each insurer’s listed plan rates. Recomputed again 2026-08-07 after the July MRF refresh (46 hospitals re-parsed from changed source files): 41.9% of 107,731 comparable rates (45,187 above cash), measured at the 76 of our 87 priced hospitals that publish both a cash price and named payer rates — the pair universe grew because Atrium Health's nine Charlotte-area hospitals now publish named-payer rates. Recomputed again 2026-08-30 after a parser correction for care-setting collisions — where a hospital's file prices the same procedure and plan in both care settings, the outpatient facility rate now takes precedence over the inpatient one, matching how most hospitals publish — which revalued rates at five NC hospitals: 42.0% of 107,731 comparable rates (45,224 above cash) at the same 76 hospitals. Recomputed again 2026-09-05 after a second parser correction — where a hospital lists the same procedure code on several chargemaster lines (a site-specific or bundled line next to the plain one), we now use the lower-median line instead of the first line in the file, and the same price-sanity ceilings now apply to every state's load path — which revalued prices at 24 Virginia and 34 North Carolina hospitals: 41.6% of 107,511 comparable rates (44,698 above cash) at the same 76 hospitals; two price ceilings (screening, ENT) were raised the same day after the raw files showed Bon Secours's $12,000–$34,000 colonoscopy and sinus-surgery cash prices were real, not parse errors. Note on plan types: these pairs include every plan an insurer lists, including Medicare Advantage and managed-Medicaid plans; restricted to commercial plans only, the share was 60.0% of 69,171 pairs at the time of that audit (2026-09-05, before the same-day cap-aware reload). Restated 2026-09-05: the headline now counts commercial plans only — employer and individual plans — and excludes Medicare Advantage and managed-Medicaid plans, which share an insurer's name in the files but price near Medicare and rarely exceed cash. Under the previous all-plans method the same data gives 41.6% of 107,511 pairs; commercial-only it is 59.7% of 68,955 pairs (41,139 above cash) at the same 76 hospitals. Every figure published before this date used the all-plans method. The homepage figure is computed live from the database on every request.

Two honest ways to count it

The 59.7% figure counts every commercial plan's rate separately (Medicare Advantage and managed-Medicaid plans excluded since 2026-09-05): 68,955 comparable commercial insurance rates at 76 hospitals, 59.7% of them above the same hospital's cash price. You can also count by procedure: across 4,784 hospital-procedure combinations with both a posted cash price and at least one dollar-valued insurance rate, the cash price beats the average insurer rate 49% of the time, and beats at least one plan's rate 71% of the time. Both numbers are true. Each answers a different question, so we publish both with their counts.

Where paying cash wins most often

CategoryCash below average insurer rateComparisons
Dermatology *81%106
Pain74%193
Emergency68%211
Office *65%97
Rehab59%276
Urologic58%151
Lab57%670
Gynecologic56%204
Screening54%412
Cardiac54%299
Cancer50%123
Imaging39%1,644
Surgery33%166
Orthopedic15%125

* Mostly clinic-coded procedure pairs; read with care. Categories with fewer than 50 comparisons are left out. These compare posted rates, not your out-of-pocket cost, and cash prices are as each hospital discloses them.

Did the gap change in 2026?

The first real April-to-July re-observation (56 hospitals published refreshed files): Carilion cut its posted cash prices at all five of its hospitals — from 60% of gross charges to 35% — while its insurance-negotiated rates at the same hospitals moved only about 2%. Wythe County Community Hospital introduced a self-pay discount where none existed in April. Hospitals whose files did not refresh carry no trend claim.

If you run a self-funded health plan

This same gap is what a plan fiduciary is expected to notice. Start with what the CAA requires of self-funded employers, or go straight to the Fiduciary Benchmark Brief.

Figures re-derived September 5, 2026 from each hospital's machine-readable file — full methodology.

Sources: hospital machine-readable files (45 CFR Part 180), CMS Hospital Compare, HCAHPS, CMS Cost Reports, and IRS Form 990 filings via ProPublica. Every number traces to a federal primary source — full methodology and direct links.

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